Performance Acura will support October's National Breast
Cancer Awareness Month by offering promotions and information throughout the
month to help raise awareness about and support for the disease.
In a partnership with Bella Trio Day Spa of Durham, the "Turn it Pink" initiative hopes to encourage the local community to participate in activities that will increase awareness about ways breast cancer can be prevented and offer support for breast cancer research and access to care for those with the disease.
For every vehicle sold this month, Performance Acura will donate ten dollars towards breast cancer research and support. Performance Acura will also donate five dollars for every free brake inspection performed. All proceeds will benefit the UNC Lineberger Comprehensive Cancer Center, a National Cancer Institute-designated cancer center with state-of-the-art cancer research and patient care facilities.
Performance Acura will also be holding a Facebook contest that encourages Facebook fans of all ages to show their National Breast Cancer Awareness Month support by "turning it pink" in a photo with their car. Contestants can "turn it pink" by wearing pink or by decorating their car in pink.
The winner of each Facebook brand page will be decided based
on the number of likes the submitted photos has up to October 29. Each winner
will receive a $50 gas card and will be entered in the grand-prize drawing for
a Relaxation Day Gift Certificate, a $170 value, donated by Bella Trio Day Spa.
The Relaxation Day includes a one-hour massage, manicure, and pedicure. More
information on Performance Acura's contest can be found on our Facebook page.
Performance Acura will also use its Facebook pages to disseminate information about breast cancer, ways to support breast cancer research and treatment, and methods of prevention and early detection.
Last year alone, the American Cancer Society estimated that over 230,000 women were diagnosed with breast cancer and affects the lives of people from every background and in every community across the nation.
"National Breast Awareness Month is something that is extremely important to our employees," said Performance AutoMall General Manager Gerald Ramoin. "We are looking forward to raising awareness and support for a disease that has affected so many people in our company, our community, and our nation."
Performance Acura is located at 1810 Durham-Chapel Hill Blvd, Chapel Hill, NC 27514.