How would you use a brand new 2011 TSX Sport Wagon if you won it in a contest?
Acura's national Facebook page is asking its followers and fans to describe their favorite sport why the TSX Sport Wagon would be useful for their athletic interests.
Acura is engaging in the social media high rise that is crucial to interacting with consumers in the modern market.
The contest is titled "Compete Like a Pro" and says that contestants only need to "work your social network as hard as your quads to earn the most votes." Acura encourages contestants to email friends, post on facebook walls, advertise themselves on their status and twitter feeds to encourage their friends to essentially go to Acura's facebook page and vote on their idea.
This should increase traffic on Acura's page enormously and create great exposure to the brand new TSX Sport Wagon. Voting on the submissions begins on March 13 and ends on April 3. The top vote-getter gets the car.
On Monday night, one man from Texas had posted: "I love wagons. I even start a wagon web site just because of my love of all things wagon."
Footnote: the winner must blog about their experiences with the vehicle for the first year of ownership. Not a terrible trade for a brand new $35,000 car...