Acura 2010 Sales Report

With the new year beginning, Acura is looking back on its last year, 2010, to see how well sales were in comparison to other years and also to find areas where there is room for improvement in order to keep customers satisfied and buyers interested. Overall, 2010 was a great year for Acura sales which totaled 133,606 automobiles, up 27.2 percent in comparison to 2009. The new MDX and TSX, especially the redesigned Sport Wagon, helped to drive up sales in December with over 15,000 of the two models sold, up 51.9 percent increase in comparison to the December 2009 sales. It was also the eleventh straight month of double digit sales increases for Acura- almost an entire year of double digit sales increases. Jeff Conrad, vice president of Acura sales said: "For Acura, 2010 has proven to be a remarkable year. With sales up more than 27 percent for the year, an improving economy and exciting new products like the TSX Sport Wagon, Acura's future is looking bright." Even Acura truck sales went up, especially during the Holiday Season in December. The MDX luxury SUV led Acura sales with 5,887 units sold, up 110.6 percent! RDX sales also went up 24.5 percent in December, totaling 1, 540 units. For Acura car sales specifically, in 2010 sales went up 6.7 percent. With the all new TSX Sport Wagon debuting in late December, not in time for many people to meet the calendar year on purchases, there should be a decent rise in sales in January and February and into the Spring on the TSX, as it's short lived time in 2010 was seen in high demand with over 3,000 units sold in just a few weeks. Typically in the first quarter of the calendar year, after the holidays and with tax season being a high priority to many consumers, retail (including auto) sales are low and then tend to go back on the rise into Spring. But with the recent debut of the TSX it will be interesting to see how the first quarter fares for Acura because of its exciting new vehicle that is not only a great looking and well designed car but it is also practical and reliable, an investment that many people may not care to wait until January for.